Microsoft Dynamic CRM – Taking Businesses One Step Closer To Their Clients
Customer relationship management or CRM is a mock-up for managing a company’s relations with existing and potential customers. It utilizes technology to systematize, computerize and coordinate sales, marketing, customer service, and technical support services. Many of the CRM vendors offer web tools based on the application requirement and software as a service. Some CRM systems are even offered with mobile capabilities which make accessibility easier for even remote sales staff. Microsoft Dynamic CRM is a customer relationship management software package developed by Microsoft and the product focuses primarily on Sales, Marketing, and Service support sectors. Microsoft has been marketing Dynamic CRM on its ability to be customized to meet different demands of any business. Dynamics CRM is a server-client application which is primarily an IIS-based web application which supports extensive web interfaces. Clients can access Dynamic CRM both by using Internet Explorer 7 or later web browsers and also by a thick client plug-in to Microsoft Outlook. The latest release boasts of full support for the Chrome and Firefox browsers.
Lately many of the companies have started using social media extensively and the CRM philosophy and strategy has been modified to include social networks and user communities to for better exposure. Microsoft Dynamic CRM is supported with regular updates to make the systems more responsive to market trends and customer’s changing requirements. Dynamic CRM allows the company to deliver personalized content to prospective customers and hence yield positive leads through insight into customer activities across businesses. Microsoft Dynamic CRM is designed to go beyond the traditional data entry systems and empowers the user with more time to take care of the actual sales. Dynamic CRM 4.0 comes in four different editions. The two types of licenses available include Server license and Client Access License or CAL. Every deployment requires at least a Server and a CAL license and there are two types of client CAL on offer, they are Named user CAL and Device CAL.
